What makes a medical practice exceptionally good at what it does? How does it stand out from the competition and attract top talent? Great clinical care, solid strategic plans, and exceptional employees all make a difference, but what top notch medical practices have that mediocre practices lack is a culture of excellence – beliefs and …
Situation I am a vein practice that for quite some time has enjoyed very little competition in my service area and have been viewed by both patients and primary care physicians in my community as the “go to” medical practice for patients seeking vein care treatments. In the past 12 to 18 months, I have …
Surviving Intense Competition: A Strategic Planning Case Study Read More »
I have started to notice more and more marketing firms offering the concept of direct to referral physician marketing programs across the country. I am pleased to see this as it confirms my belief dating back to 1985 that direct marketing was the best return on investment for most medical specialty practices. However, I am …
If you are looking to increase your vein practice’s visibility and generate more patient inquiries, consultations, procedures, etc., then this article should interest you. My experience as the Director of Social Media for VSA’s client base has provided me with a unique insight into effective digital strategies tailored for vein practices. Building a vein practice …
In an increasingly competitive “Vein Care” market, physicians are faced with a multitude of issues threatening their success and viability as a stand alone, independent medical practice. A constantly changing reimbursement structure increasingly impacts the practice of medicine. In order to stay competitive and succeed long-term, physician leadership must take an active, structured approach to …
How Can I perform a check up on my vein practice and create a strategic plan for 2016? Read More »
Years of administering patient satisfaction surveys for our clients has taught us that patients who like their doctors not only return for additional care and refer others to the practice, but they also give them higher scores. More importantly, they give high survey scores to the doctors they believe like them. Conversely, patients switch doctors or give …
How To Rank High on Yelp, Healthgrades, Vitals, and Others… Read More »
With a typical day packed with new consults, procedures and patient follow ups, it is no surprise that most physicians have little time to focus on the details of running a successful practice. This article will help you look at the big picture and quickly identify signs of trouble. I have spent the better part …
It’s been a running theme throughout most of my columns because it’s common amongst our clients – they’re so busy focusing on the practice and patients (and rightly so) that their digital presence often falls by the wayside. This is especially true when it comes to the complex details of digital marketing. Most physicians understand …
Paid Search Best Practices for the Vein Industry Read More »
Over the past ten years, a prominent Internet presence has become one of the most effective tools available to medical practices specializing in vein care to get their name in front of consumers seeking a provider for vein care treatments. Not only has digital marketing become an important resource, it has also dramatically changed the …
By: David Schmiege The #1 reason in business customers stop doing business with a particular establishment is because of an attitude of indifference by employees. Imagine, then, how influential that first contact with a potential patient can be. A less than positive first impression might cause a patient not to schedule an initial consultation …
What is a Patient’s First Impression of Your Practice? Read More »
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