Since 2002, VSA Clients have received a financial benefit of more than fifteen times our fees in documented financial performance improvement!
The most important thing we have noticed working with vein practices since 2002 is that every physician is unique in his or her goals, marketplace, budget, personality, interests, etc. The bottom line is that each practice needs a customized marketing approach that is tailored to the interests and goals of the physician (or group). A “one-size-fits-all” approach doesn’t work.
The majority of doctors who retain VSA to market their vein practice want to communicate a caring and compassionate branding message that strongly differentiates them from everyone else. They want to grow by winning new doctor referrals, maintain current referral patterns and recapture referral sources that have slipped away. It takes a savvy digital marketing strategy to reach patients and compel them to call your office to schedule a consultation.
So whether you want to market to win more doctor referrals, open additional offices, overcome marketplace disadvantages, differentiate yourself from the competition or simply get more patients to call you, VSA is willing and able to help with a customized marketing plan that works for you.
Let’s Get Started…
First… We’ll approach the marketing of your vein practice just like you would treat a patient with vein disease. We’ll begin a thorough examination of all the marketing you have done over the last 24 to 36 months.
Then… we’ll diagnose your situation based upon your goals and objectives, your budget, your strengths, your weaknesses, your opportunities, your unique selling proposition, your internal politics, your demographics and target audience, your competition, your referral patterns and more.
And finally… we’ll create a step-by-step treatment plan (a.k.a.12-month marketing plan) designed to accomplish your objectives.
To be effective, your marketing plan must be S.M.A.R.T:
S – Specific: What do you want to accomplish?
M – Measurable: How will you measure success?
A – Attainable: Are your goals achievable?
R – Realistic: Unrealistic goals are never met!
T – Timely: What is your timeline for completion?
Follow Up and Marketing Plan Implementation
Of course, the best-laid plans need to be followed, and many of our clients ask for our help implementing their new marketing program. If you choose, we can do the same for you.