July 2017

You’ve dedicated years of your adult life to honing your skills as a doctor and developing a thriving, successful medical practice. You have a long line of satisfied patients who are more than willing to sing your praises to their friends and families. Word-of-mouth referrals to your practice are fairly common, but perhaps not steady …

Marketing Physician-Patient Relationships – Implementing Video Testimonials Read More »

A well-planned customer service initiative, combined with a professional image, not only differentiates your vein practice from your competition, but it sets the tone for the entire patient experience. Due to the increased availability of providers offering treatments for venous disease in most communities across the country, patient satisfaction needs to become a high priority …

Marketing Starts With Patient Satisfaction Read More »

As our clients reach the ages of 55 to 60, many begin considering what their transition plan to retirement may look like. Some want to practice into their 70s, provided they have no serious health issues. Others contemplate leaving practice between the ages of 62 to 65. The process of determining an exit strategy can …

Thinking of Merging, Selling or Acquiring a Vein Practice? Read More »

Understanding your practice’s Patient Acquisition Cost (PAC) is crucial for the growth of your vein practice. This single number can guide you through your marketing efforts and help you cut down non-effective marketing costs. Many vein practices fail to consider the PAC metric. Instead, they scramble to acquire more and more patients, oblivious to the …

What Is Your Patient Acquisition Cost? Read More »

Mistake #1: Failing to collect at time of service Collecting patient balances — including copays, deductibles, and past-due charges — at the time of service reduces staff time and money spent mailing statements to patients, and it eliminates those small balances from being on your A/R reports. It also increases the likelihood that patients will …

Five Largest Medical Practice Collections Mistakes Read More »

Employing non-physician practitioners (physician assistants, nurse practitioners, clinical nurse specialists, etc.) is an effective way to increase productivity in a physician office. However, under Medicare rules, covered services provided by non-physician practitioners (NPPs) are reimbursed at a reduced rate (85 percent of the fee schedule amount). The “incident-to” billing rules provide an exception, allowing 100 …

The Basics of Incident-To Billing Read More »