December 2018

What makes a medical practice exceptionally good at what it does? How does it stand out from the competition and attract top talent? Great clinical care, solid strategic plans, and exceptional employees all make a difference – but what top practices have that mediocre practices lack is a culture of excellence – beliefs and behaviors […]

When it comes to selling a vascular or endovascular practice, you must be prepared to present your best to a buyer … explain why you stand apart from your competition, how you have been profitable and will continue to be post-acquisition, and why your practice is poised for additional growth.  Given the challenges of medical practices

I would suggest that you take the time to assess who your competitors are, what value they provide in the community, understand their (and your) strengths and weaknesses, and clarify where your practice fits in your service area’s competitive landscape. A thorough evaluation takes an honest look at your service area and determines what needs

This isn’t the “digital age.” This is the “interactive age.” In today’s consumer driven environment, vein and vascular practices need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to