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Marketing Physician-Patient Relationships – Implementing Video Testimonials

You’ve dedicated years of your adult life to honing your skills as a doctor and developing a thriving, successful medical practice. You have a long line of satisfied patients who are more than willing to sing your praises to their friends and families. Word-of-mouth referrals to your practice are fairly common, but perhaps not steady …

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The Basics of Incident-To Billing

Employing non-physician practitioners (physician assistants, nurse practitioners, clinical nurse specialists, etc.) is an effective way to increase productivity in a physician office. However, under Medicare rules, covered services provided by non-physician practitioners (NPPs) are reimbursed at a reduced rate (85 percent of the fee schedule amount). The “incident-to” billing rules provide an exception, allowing 100 …

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Patient Payment Strategies In Today’s Environment

Patients are now responsible for an estimated 35% – 40% of their healthcare bill. Insurance companies and employers purchasing health insurance both accept the premise that higher deductibles and co-pays will lead patients to be more responsible for their health and their healthcare decisions. This change in direction, however, puts more pressure on medical practices …

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Strategies For Staffing Success

Interview and Hire Effectively Attracting, selecting and retaining the best employees are among the most critical predictors of success in any business. In a medical practice, failing to fill vacant positions with the right people impacts staff, patients and the bottom line. Practice managers have a tremendous responsibility to recruit, hire, train and mentor staff …

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