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Videos In Digital Marketing

This isn’t the “digital age.” This is the “interactive age.” In today’s consumer driven environment, vein and vascular practices need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to …

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Physician Use of Telemedicine Is Increasing

Telemedicine has emerged as a cost-effective alternative to the more traditional face-to-face way of providing medical care.  Mobile technology has completely changed the way people communicate and conduct business – and is now in the process of transforming the healthcare industry.  As healthcare providers look to improve efficiency and the quality of care, digital technologies, …

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Relationship Marketing Strategy Errors

A physician liaison, or physician relations manager, is a professional salesperson dedicated to representing your vein practice in an effort to establish and strengthen the relationship between existing / potential referring physicians and your practice. By maintaining an open line of communication with referring physicians, and performing diligent community outreach, physician liaisons maintain and grow …

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Winning Customer Service

Assess  – Improve – Maintain A well-planned customer service initiative, combined with a professional image, not only differentiates your vein practice from your competition, but it sets the tone for the entire patient experience. Due to the increased availability of providers offering treatments for venous disease in most communities across the country, patient satisfaction needs …

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