Category Archives: Uncategorized

Have You Studied Your Competitors?

I would suggest that you take the time to assess who your competitors are, what value they provide in the community, understand their (and your) strengths and weaknesses, and clarify where your practice fits in your service area’s competitive landscape. A thorough evaluation takes an honest look at your service area and determines what needs… Read More »

Videos In Digital Marketing

This isn’t the “digital age.” This is the “interactive age.” In today’s consumer driven environment, vein and vascular practices need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to… Read More »

Physician Use of Telemedicine Is Increasing

Telemedicine has emerged as a cost-effective alternative to the more traditional face-to-face way of providing medical care.  Mobile technology has completely changed the way people communicate and conduct business – and is now in the process of transforming the healthcare industry.  As healthcare providers look to improve efficiency and the quality of care, digital technologies,… Read More »

Is Retirement In Your Future?

As doctors age into their late 50s or early 60s, many begin considering retirement.  For a doctor in private practice, I would recommend thinking about your exit strategy 5-7 years before you intend to retire. Without proper planning, you may end up closing your doors without compensation for the value of your practice and the… Read More »

Improve the Patient Payment Process

It is critical that a doctor’s office receive payment in full for the services they provide as quickly as possible, but patient participation in the payment for healthcare services has made the whole process far more complex. The collection process is extremely complex in healthcare, with payments often coming from multiple sources. With rising patient… Read More »

See Your Practice As A Patient Does

Patient Experience Is About More Than a Friendly Face Positive patient experience means treating a patient with respect. That covers the very basics of patient experience, but it’s about so much more than simply smiling more and spending more time with patients. Consumers expect more from their providers today than they have in the past.… Read More »

Dealing With Difficult Personalities

We have all worked with them at one time or another, and it’s likely that many of you are working with them right now … difficult people. They are emotionally draining, take a toll on your attitude, job satisfaction, productivity and life outside of work. Although difficult personalities and the conflicts associated with them are… Read More »

Relationship Marketing Strategy Errors

A physician liaison, or physician relations manager, is a professional salesperson dedicated to representing your vein practice in an effort to establish and strengthen the relationship between existing / potential referring physicians and your practice. By maintaining an open line of communication with referring physicians, and performing diligent community outreach, physician liaisons maintain and grow… Read More »

Winning Customer Service

Assess  – Improve – Maintain A well-planned customer service initiative, combined with a professional image, not only differentiates your vein practice from your competition, but it sets the tone for the entire patient experience. Due to the increased availability of providers offering treatments for venous disease in most communities across the country, patient satisfaction needs… Read More »

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