Recent Articles

Surviving Competition In A Crowded Marketplace

 A Strategic Planning Case Study Problem: I am a vein practice that for quite some time has enjoyed very little competition in my service area and have been viewed by both patients and primary care physicians in my community as the “go to” medical practice for patients seeking vein care treatments. In the past 12… Read More »


What Is A Patient’s Impression of Your Practice?

The #1 reason in business customers stop doing business with a particular company is because of an attitude of indifference by employees. Imagine, then, how influential that first contact with a potential patient can be. A less than positive first impression might cause a patient not to schedule an initial consultation with your vein practice… Read More »


Measuring Patient Satisfaction – Part 2

Due to the increased availability of phlebology services available in most communities as new vein practices are popping up seemingly everywhere, patient satisfaction measurement needs to become a high priority within your internal marketing efforts to fend off competition. Patient satisfaction should be at the core of every medical practice, which leads to clinical and… Read More »


Measuring Patient Satisfaction – Part 1

Due to the increased availability of phlebology services available in most communities as new vein practices are popping up seemingly everywhere, patient satisfaction measurement needs to become a high priority within your internal marketing efforts to fend off competition. Patient satisfaction should be at the core of every medical practice, which leads to clinical and… Read More »


Revenue Cycle Management: Billing and Collections

Republished with permission from Vein Therapy News, a PCI Publication www.pcinews.com A medical practice is one of today’s most complex businesses, and it must generate revenue if it is to survive. Billing comes to most people’s minds when you mention Revenue Cycle Management, but the topic is really much


Measure key performance areas

The survey measures these specific performance areas: Access to services (appointment scheduling, 
availability, check-in, waiting times, referrals) Staff performance      (courtesy, telephone manner, caring concern, professional services) Communication (telephone, explanation of procedures and test results, after-hours contact) Physician performance (time spent listening, answering questions and giving instructions, outcomes) Environment (hours, comfort, parking, signage, access) The survey… Read More »


Key Benchmarks Worth Paying Attention To

With a typical day packed with new consults, procedures and patient follow-ups, it is no surprise that most physicians have little time to focus on the details of running a successful vein practice. This article will help you look at the big picture and quickly identify signs of trouble.


Coupon “Daily Deals” Fuel Debate Over Fee Splitting

Published in Vein Therapy News April / May 2012 Vol. 5 No. 3 Coupon “Daily Deals” began in late 2008 when Groupon began selling coupons marketing products and services offered by local businesses. In a matter of months, Groupon and subsequent companies like LivingSocial began providing consumers with opportunities to save money at restaurants, hair… Read More »


How Are Your Referral Relationships?

Published in Vein Magazine Spring of 2011 Whether assessing a varicose vein or an ulcer, giving clinical recommendations, or making it easier for primary care physicians (PCP) to refer to you, relationship marketing is fundamentally about delivering value. It might also mean that your staff needs to spend a lot of time in relationship-building activities… Read More »


Is Your Vein Practice Headed In The Wrong Direction

In the best of all worlds, physicians, whether in solo or group practice, would have the time to solve practice problems before they get big enough to have an impact on over-all performance. However, experience tells us otherwise. Physicians have little time to dedicate to business matters.


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