Recent Articles


What Is Your Patient Acquisition Cost?

Understanding your practice’s Patient Acquisition Cost (PAC) is crucial for the growth of your vein practice. This single number can guide you through your marketing efforts and help you cut down non-effective marketing costs. Many vein practices fail to consider the PAC metric. Instead, they scramble to acquire more and more patients, oblivious to the… Read More »


Five Largest Medical Practice Collections Mistakes

Mistake #1: Failing to collect at time of service Collecting patient balances — including copays, deductibles, and past-due charges — at the time of service reduces staff time and money spent mailing statements to patients, and it eliminates those small balances from being on your A/R reports. It also increases the likelihood that patients will… Read More »


The Basics of Incident-To Billing

Employing non-physician practitioners (physician assistants, nurse practitioners, clinical nurse specialists, etc.) is an effective way to increase productivity in a physician office. However, under Medicare rules, covered services provided by non-physician practitioners (NPPs) are reimbursed at a reduced rate (85 percent of the fee schedule amount). The “incident-to” billing rules provide an exception, allowing 100… Read More »


Patient Payment Strategies In Today’s Environment

Patients are now responsible for an estimated 35% – 40% of their healthcare bill. Insurance companies and employers purchasing health insurance both accept the premise that higher deductibles and co-pays will lead patients to be more responsible for their health and their healthcare decisions. This change in direction, however, puts more pressure on medical practices… Read More »


Digital Marketing Strategies

Are You Making the Most of Your Social Media Presence? For the most part, social media is a fairly simple way to grow and keep an audience and patients. Done right, regular posts to Facebook, Twitter, Google+, and other platforms can have a huge reach with relatively little effort on your end. But to really… Read More »


Strategies For Staffing Success

Interview and Hire Effectively Attracting, selecting and retaining the best employees are among the most critical predictors of success in any business. In a medical practice, failing to fill vacant positions with the right people impacts staff, patients and the bottom line. Practice managers have a tremendous responsibility to recruit, hire, train and mentor staff… Read More »


Insight: Monitoring the Patient Experience

What is a patient’s first impression of your practice? With increased competition amongst vein practices, providing excellent customer service is paramount not only to your practice success but practice survival. Recording and monitoring calls is the best way to train and coach staff on how to handle new patient inquiries and established patient calls effectively! View PDF… Read More »


Pursuing A Culture of Excellence

What makes a medical practice exceptionally good at what it does? How does it stand out from the competition and attract top talent? Great clinical care, solid strategic plans, and exceptional employees all make a difference, but what top notch medical practices have that mediocre practices lack is a culture of excellence – beliefs and… Read More »



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