Recent Articles

Relationship Marketing Strategy Errors

A physician liaison, or physician relations manager, is a professional salesperson dedicated to representing your vein practice in an effort to establish and strengthen the relationship between existing / potential referring physicians and your practice. By maintaining an open line of communication with referring physicians, and performing diligent community outreach, physician liaisons maintain and grow… Read More »


Winning Customer Service

Assess  – Improve – Maintain A well-planned customer service initiative, combined with a professional image, not only differentiates your vein practice from your competition, but it sets the tone for the entire patient experience. Due to the increased availability of providers offering treatments for venous disease in most communities across the country, patient satisfaction needs… Read More »


So, You Want To Start A Vein Practice?

At least once a month our firm is contacted by a physician looking to become a “vein doc” and start a new practice. Others contact us looking to open a satellite office, often 20 – 2000 miles away from their current location. This article will cover the necessary steps that I would recommend physicians follow… Read More »


The Prescription for Positive Patient Reviews

In healthcare today, more and more patients are inclined to Google a doctor’s name and read patient reviews before scheduling an appointment. Doctors hate asking their patients to post a positive review. It can be awkward and uncomfortable, but on the flip side, a positive review can be immensely rewarding. Positive reviews from prior patients… Read More »


Physician Governance In A Group Practice

Attention to the business management side of a medical practice with multiple providers is critical in order to thrive. Patients are less willing and less able to pay for the level of health care which they have come to expect. There will clearly continue to be governmental, employer and third-party insurer concerns with limitations on… Read More »


How Are Your Referral Relationships?

Every potential referral physician is different, and you need to take an individual approach with each referring physician and group practice. Take the time to uncover the true needs and interests of each referral partner in an effort to build a professional relationship, create value, and establish the trust needed to gain lasting referrals. Follow… Read More »


Implementing Financial Controls

Payer reimbursements show little hope of increasing to offset rising administrative and clinical expenses necessary to run your medical practice. Therefore, physicians need to focus carefully on overhead. Cutting costs, however, is no easy task. Rarely does our firm find practices with staff taking leisurely breaks or standing around with nothing to do. Most practices… Read More »


Employment Practices Liability Insurance

Employment Practices Liability Insurance, known as EPLI, provides coverage to employers against claims made by employees alleging discrimination (e.g., on sex, race, age or disability), wrongful termination, harassment and other employment-related issues. Workers’ compensation, issues involving unemployment insurance and ERISA are excluded. EPLI is not meant to replace sound employment practices. In fact, most insurers will… Read More »


What Can Doctors Learn From A Grocery Store?

While there are obvious differences between a vein practice and a grocery store, with a grocery store selling products to consumers and a medical practice providing healthcare services to a patient, they both need to attract continued interest to generate revenue and inspire loyalty in order to grow. Grocery stores operate on a larger scale… Read More »



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